Solar panel installer, Somerset
BCPC Renewable Specialists.
A small, owner-run solar company with no marketer. Since March 2026 I've been their marketing team, from the brand to the ads, so they can get on with installing.
- Brand guidelines, so everything looks and sounds like BCPC
- Social media, with posts built around the owners on camera and real local jobs
- Support on shoots, and every video edited
- Honest, no-pressure Meta ads, like "We might not be for you"
- A letter to neighbours around each install
- Filming briefs so the install team can shoot on site themselves
Leads from the ads, from about £800 of ad spend39
Cost per lead£21
More Facebook views than the page's first six months3.6x
More clicks to their website and phoneNearly 7x
October was their busiest month ever: Facebook views were more than 6 times the month before, and the best ad brought in enquiries for under £14 each. On top of that, there were extra enquiries by phone, WhatsApp and email that Meta doesn't count. Instagram went from nothing to 17,800 views.